This training is good combination of theoretical and practical parts which covered both physical and mental availability aspects. Market cases which were shown during training highlighted importance of evidence-based marketing approach to the team. These were 2 intense but very useful days which let marketing team to better understand Byron Sharps theory and practice its implementation on their brands. I am delighted to see how practical tasks done during training resulted into brands plans evidence-based improvements.
Marketing Director Reckitt Hygiene Russia CIS
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